Vision and Mission
The MSC is a mission-driven organisation, steered by a vision of the world’s oceans teeming with life, and seafood supplies safeguarded for this and future generations.
Our mission is to use our ecolabel and fishery certification programme to contribute to the health of the world’s oceans by recognising and rewarding sustainable fishing practices, influencing the choices people make when buying seafood, and working with our partners to transform the seafood market to a sustainable basis.
If you buy fish, whether for your own consumption or for a company or restaurant, you can help us to fulfill our mission and realise that vision. Just ask for MSC certified when you are next buying seafood.